Procter
and Gamble, Nigeria’s leading producer of consumer goods and maker of Pampers
baby diapers launched its newly improved Pampers Baby-Dry into the baby care
market.
At the
launch event held at the P&G plant in Agbara, Ogun state, Christofer Fuchs,
Associate Director R&D Baby Care Europe Middle East and Africa, Procter and
Gamble, while addressing mothers and members of the media, said that Pampers
is, committed to the healthy and happy development of babies.
In his words: “Our newly improved Pampers diaper is borne out of extensive
research and development, consumer studies and continuous feedback from
consumers. We do this to ensure premium comfort for our babies and consequently
contribute to the happy and healthy development of babies”.
“The latest improvement to our Pampers diapers is the new stretchy sides. We
understand that babies’ tummy expands as much as 8cm during the night. This
makes diapers loosen and leakage occurs. With our new stretch feature, Pampers
expands and relaxes with the baby’s tummy, thereby efficiently preventing
leakages. In addition, the super gel in the diaper locks wetness away better
than ordinary diapers, keeping the baby comfortable all night”, Christofer
added.
Also
commenting on the new innovation, Iphie Chuks-Adizue, Brand Manager Pampers
Nigeria said, “more than 50 million babies experience the comfort and dryness
of Pampers every year worldwide, so with our latest improvement, Pampers
Baby-Dry which is similar to our UK offering as you may have noticed, provides
superior dryness for our babies and adapts to the baby’s shape and movements
for a good night’s sleep and a great next morning. One Pampers diaper is
guaranteed to keep your baby dry throughout the night”.
A tour
of the facility and demonstrations on the absorbance capabilities of the new
Pampers provided participants the opportunity to experience the Pampers
innovation first hand.
Reacting
to the product demonstrations at the launch, popular Actress and mother, Dakore
Egbuson-Akande applauded P&G on the newly upgraded product. She said:
“P&G has absolutely outdone itself this time. I must confess that this new
Pampers beats my expectations. Having used the product for my baby, I encourage
all mothers to try it, because it is truly effective at keeping my baby dry and
comfortable”.
The 4.8 billion naira Pampers manufacturing plant was commissioned in March
2014, generating over 2000 direct job and boosting consumer goods production in
the country.
The new
Pampers Baby-Dry is available in all major shops, markets and retail outlets
across Nigeria.
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